Back to templates

Product launch hero

A responsive product hero with a focused value proposition, proof points, and two clear actions.

When this template fits

Use this hero when a new product needs one clear promise, a small amount of proof, and two deliberate next steps. It works best for beta launches, waitlists, and focused tools; it is not intended to carry a full marketing site by itself.

How the layout works

The layout keeps the announcement, headline, supporting copy, and actions in one centered reading path. Fluid type scales between phone and desktop widths, while the radial background adds emphasis without introducing a large image or layout shift.

What to customize

Replace the beta label with a concrete release fact, rewrite the headline around the user outcome, and make the primary action the lowest-friction next step. Keep the secondary action informational, such as a demo or documentation link.

Review before publishing

Check that both actions have distinct labels, the promise remains understandable without the background treatment, and the headline still wraps cleanly at 320px. Do not add unverified customer counts or logos as launch proof.

Keep building with context

Compare a related pattern or read a practical guide before adapting this example in the Playground.